Chapter IV

Communication

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Communication is the fundamental axis upon which all human interaction and knowledge transmission revolve. Derived from the Latin word communis, meaning 'to make common', communication is not merely the exchange of words, but the shared understanding of meaning between individuals (McQuail, 2010). For the academic, mastering communication is both a theoretical necessity and a practical mandate for the modern classroom.

💡 Candidate Note

The UGC NET examination typically features 5 questions directly from this unit. Focus heavily on Barriers to Communication and the distinctions between Inter-personal and Intra-personal communication, as these are highly tested areas.

Unit Syllabus Subsections

Please select a subsection below to read the comprehensive text:

4.1 Communication: Meaning, types and characteristics page 47
4.2 Effective Communication: Verbal, Non-verbal, and Classroom page 51
4.3 Barriers to Effective Communication page 55
4.4 Mass-Media and Society page 59
Quiz Practice Quiz: Communication page 62

Core Academic References

McQuail, D. (2010). McQuail's mass communication theory (6th ed.). SAGE Publications.
Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication. University of Illinois Press.